With millions of Smartphone users throughout the world, it is no surprise that the number of mobile apps in use today is also in the millions. It’s not just big brands like Amazon or Uber – but any business worth its salt – that has a mobile app today, to cash in on the increased mobile browsing and shopping habits of consumers.
When the mobile app revolution began, we saw 3 main types of apps:
- Native (coded in a specific language and meant for a specific platform: only Android, or iOS)
- Hybrid (coded with the use of a mix of languages, run on a web browser but installed like native apps)
- Web apps (which are either responsive, adaptive or traditional)
Technological progress is increasingly driving the mobile application development ecosystem and many countries with young and talented developers is pushing the limits of innovation, one such good example being the mobile app development India industry. It goes without saying that mobile app developers are increasingly providing better and more exciting user experiences; so where is all this headed?
Let’s get through the major advancements and features that are expected to change the mobile apps development arena:
Single feature apps
Tech giants Facebook and Google started this trend; rather than bundling all their functionality into one app.
No, these are not single feature, but with minimal features, that offer increased access to additional layers as and when required.
We can certainly expect more enterprise apps on the market, as they simplify and smoothen out the organization and planning of business processes.
Industry experts predict that the IoT industry will grow to over 600 billion by 2021, with over 25 billion devicess.
Cloud based apps
Tech giant Cisco reports that by the next year, 90% of all mobile data traffic will be attracted by cloud based apps.
Ads that can be played
Most free to download apps have ads; often, just to get rid of them, many users upgrade to premium versions even when they don’t really need them.
Experts believe that mobile purchasing is on an upward curve, and that mobile based payments.
Location based services: Best business ideas for your mobile apps
If you’re not up on this hot trend yet, location-based services (LBS) are services delivered through a mobile app that identifies a user’s current location via GPS or Wi-Fi.
Location-based apps have become a solid foundation for an array of loyalty programs in retail, with such high-profile brands as Coca-Cola, American Eagle, and Meat Pack among the early adopters of this marketing strategy.
Online dating is getting rid of its stigma. According to the Pew Research Center, more and more people of all ages are using mobile dating apps. And Tinder, a perfect example of location-based services, owns the lion’s share of that usage.
Both iTunes and Google Play boast a slew of mobile apps in the entertainment category. But with users becoming choosier than ever, how do brands stand out?For example, Snapchat, a multimedia messaging app, has recently introduced Map Explore, a location-based feature that updates users on what’s happening on their Snap Map. Location-tracking technology can also be a foundation for your event app. Except for reporting on the venue infrastructure (seat layout, parking, fan zones, etc.), you can spot users’ location and inform of event-related shops, nearby cafes, or upcoming events in their hometown or neighboring areas.
Our world is not as safe as we’d like it to be: a number of terrorist attacks and natural disasters are happening daily, claiming thousands of human lives. There’s hardly a solution to put an end to that, but technology could certainly improve the situation. And that’s the next idea for your mobile app.
Personal safety apps are another type of location-based apps designed to give users piece of mind.Whether an individual is going to a late movie, on a blind date, or on a first trip alone, the app will track their location until they reach a particular destination. And when danger arises, users can tap the SOS button to automatically notify friends, family, or the police and send them the location details.
One more area where location-based functionality could give you a competitive advantage is task management. Apart from creating long lists of to-do tasks like “watch film X” or “buy a new coat”, you can connect them to particular locations.For example, when the app spots the user near a shopping mall, it can send a notification about purchasing that coat. And when they approach a bank, the app is to inform of paying the bills.